Quick Answer: What Is Emotional Selling?

How can I sale a product?

Convert the customer’s motivations into the product’s characteristics.Position the product in the best spectrum of the market possible.

Position the facts about the product according to the person you’re selling it to.

Don’t fudge facts or lie outright.

Position the facts so that they transcend the product itself.More items….

When a person is a trigger?

What is a Trigger? A trigger is a reminder of a past trauma. This reminder can cause a person to feel overwhelming sadness, anxiety, or panic. It may also cause someone to have flashbacks. A flashback is a vivid, often negative memory that may appear without warning.

What are the 7 human emotions?

Here’s a rundown of those seven universal emotions, what they look like, and why we’re biologically hardwired to express them this way:Anger. … Fear. … Disgust. … Happiness. … Sadness. … Surprise. … Contempt.

What is an example of an emotional purchase?

Product categories which are purchased for purely emotional reasons include those products which we do not really NEED, but are tempted to buy, for example on social media. These include hair vitamins, detox teas and waist slimmers.

What are emotional drivers?

High-impact emotional drivers are those emotions that have the greatest influence on our behaviors. They are often hidden in our subconscious and linked to our belief systems, so we don’t even know they exist.

How do emotions affect work performance?

An employee’s emotions and overall temperament have a significant impact on his job performance, decision making skills, team spirit, and leadership and turnover. … Anger often leads to aggressions towards colleagues while sadness leads to dissatisfaction with the job.

What are 3 types of behavior triggers?

Here, I’ll discuss three types of trigger: external, internal, and synthetic. These each have different strengths and weaknesses, and each can be used to design great behaviors that form lasting habits.

What are the 10 basic emotions?

With that said, we prepared in cooperation with Meowessay 10 of the most universal emotions and what they mean:Happiness. One of the first core emotions we all experience is happiness. … Sadness. … Anger. … Anticipation. … Fear. … Loneliness. … Jealousy. … Disgust.More items…•

How do you sell to someone’s emotions?

Here’s how can you use pleasure to sell:Translate the value of pleasure for your prospect. … Make using your product enjoyable. … Help them imagine a brighter future. … Choosing words such as fun, please, imagine, enjoy, satisfy, you, delight and opportunity play to the pleasure emotions.

What are emotional buying reasons?

Emotional product buying motives include: Pride or prestige. Emulation or imitation. Affection. Comfort or desire for comfort.

What are emotional values?

Emotional value refers to the feelings that customers experience or anticipate experiencing when they deal with organizations and their representatives. These feelings create a desire in customers to want to return to a place of business or go away and never come back.

What is the difference between feelings and values?

Unlike emotions, which change rapidly and are heavily influenced by perceptions (and yes, our perceptions are also influenced by our emotions), values are the foundation of stability in a person’s life.

How do emotions affect buying behavior?

The influential role of emotion in consumer behavior is well documented: … Studies show that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.

What are the most powerful emotions?

Fear is among the most powerful of all emotions. And since emotions are far more powerful than thoughts, fear can overcome even the strongest parts of our intelligence.

What are the 3 buying motives?

Remember, then, to concentrate on these three key buying motives (Money, Risk Reduction and Time) so that you match the needs and desires of your prospects and don’t get dragged in to surface-level debates about costs and other incidentals that hide the real reasons why they may be buying from you.

How are emotions used in marketing?

Here are just a few of the ways that you can use your emotional marketing definition to make an impact on your audience.Create a sense of urgency. Emotional marketing doesn’t have to be all about making your customers feel warm and fuzzy. … Build trust through user generated content. … Surprise and delight your audience.

What are the emotional drivers of purchasing?

The Emotional Factors That Drive the Buying Behavior of Affluent Customersfear.guilt.pride.greed.love.

What are examples of emotional triggers?

Below is an introduction to 7 important psychological and emotional triggers that can increase your sales, backed up with examples and further reading.Belonging. … Fear. … Guilt. … Trust. … Leadership. … Values. … (Instant) Gratification.

What is emotional selling proposition?

An emotional selling proposition (ESP) defines all the emotional triggers that prompt a person to buy. It’s quite different from a unique selling proposition (USP). … Emotion is the one thing that influences consumer behavior the most.

How do you trigger someone’s emotions?

Some more common emotional triggers:Someone rejecting you.Someone leaving you (or the threat that they will).Helplessness over painful situations.Someone discounting or ignoring you.Someone being unavailable to you.Someone giving you a disapproving look.Someone blaming or shaming you.More items…•

What emotion means?

The Oxford Dictionaries definition of emotion is “A strong feeling deriving from one’s circumstances, mood, or relationships with others.” … In some uses of the word, emotions are intense feelings that are directed at someone or something.